SRAM is the innovation engine of bicycle component manufacturers, and stands for state-of-the-art technology with wireless electronic groupsets. Founded in Chicago in 1987, the company quickly gained a high profile with its Grip Shift levers, and since their takeover of the hub gear manufacturer Sachs, it is hard to imagine the market without them. Whether you're a road, gravel or mountain biker, SRAM offers you smooth shifting performance as well as the highest level of braking power.