Founded in 1972 with ‘Raise the Bar’ as our brand mission, Giant Group is dedicated to growing the bicycle market. The four Giant Group product brands are GIANT, Liv, Momentum, and CADEX, and each one provides specialized products and services for different consumer groups. Giant Group coordinates our resources and product supply to help our OEM partners in their pursuit of innovation while also ensuring the growth of our product brands—helping us to create a resilient brand portfolio.

GIANT is a global leader in high-end professional cyclist bikes and brands. Since its inception, GIANT bicycles have been making innovative products. From carbon-fiber road bikes to the suspended shock absorption system on our TCR frame, GIANT pays attention to cyclists’ every need and helps achieve their goals with aesthetically appealing bikes made with exquisite craftsmanship.

Liv is the world's only bicycle brand made specifically for women, and provides female cyclists with professional bicycles and accessories. With courage, confidence, and beauty as its brand values, Liv encourages women from all walks of life to enjoy being themselves through the cycling experience.

Momentum envisions a future where bicycles are part of our daily lives. With a collection of both traditional bicycles and electric bicycles for urban commuting and leisure purposes, Momentum believes that everyone should be able to enjoy cycling in a simple, comfortable and fashionable way—allowing us to discover the lifestyle that suits us best.

CADEX is a high-end cycling components brand. By working with the world’s best cyclists and studying their methods, needs, and approach to the sport, CADEX was able to produce the most ergonomic saddles, wheel sets, tires and other professional bicycle parts with cutting-edge materials. CADEX is now a first choice for professional cyclists.